"95% of all thinking that drives our decisions and behaviours occurs unconsciously"

Prof. Gerald Zaltman

Harvard Business School

The power of prediction explained by BESTFIT's

Chief Scientist Dr. Moran Cerf:

A NEW DIMENSION OF DATA:
EMOTIONAL DNA

Future.png

FUTURE
Predictive

PEOPLE-centric:

  • Psychographics

  • Indirect questions to eliminate biases 

  • First-party data

vs

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PAST
Reactive

PRODUCT-centric:

  • Demographics

  • Answers based on perceived expectations 

  • Past activity tracking

over 35 PREDICTORS

Emotional vs. Rational
Price/Value
Sophistication
Curiosity

Consults vs. decides alone
Stress resistance
Risk tolerance

And more...

To find out how YOU can benefit from the science of BESTFIT