Mindset Diversity


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BESTFIT's behavioural, science-based approach focuses on the diversity that is a very important insight in understanding and predicting human behaviour.

Interested in becoming more relevant for your customers?

Interested in finding out how to make more revenue and profits?

Interested in the opportunities of the new, faster, digital world?

Reach out to BESTFIT!

Using the power of prediction for greater commercial success for clients


Using the power of prediction you gain insight in yourself as customer, employee or citizen

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BESTFIT helps clients understand customers better and predict their expected behaviour. By looking not only on what customers do, but also what motivates them to do so, companies manage to interact with their customers more wisely and overachieve on their business goals. Clients can also, with their consent, get better insights and drivers and health of employees or citizens.

BESTFIT brings in Nobel Prize winning academic research into a practical and efficient platform, ready to deploy commercially with minimum effort. By combining the skills of the psychologist and the data analyst, we predict customer behaviours and preferences, based on their intrinsic motivations. We do so in a simple, fast, gamified way that simultaneously satisfies increasing customer demand for personalisation and experience.


You don't need a team of scientists. You just need BESTFIT .

The Power of Prediction explained by BestFiT's Chief Scientist Dr. Moran Cerf

BESTFIT delivers up to 96% proven profile accuracy

The BESTFIT questionnaire has been tested and validated by WPP Group, one of the world's largest marketing agencies. The results showed excellent accuracy in identifying the participants' characteristics.

  • 94% spender

  • 91% curiosity

  • 89% sociability

  • 87% decision-making style

  • 85% autonomy of decisions

  • 83% competitiveness


"This is ME!"

  • 91% time horizon

  • 90% level of involvement

  • 89% appetite for risk

  • 86% proactive

  • 85% passion for technology

  • 82% sophistication

BESTFIT's Engagement Approach


The desire to know

BESTFIT appeals to a basic human need: curiosity. This is proven by our very high completion rates.


The driver to action

Flow is the propensity to take action increased by 400%. When we create flow, we create excitement, and customers share their email whilst being in the flow.


The art of asking

BESTFIT’s questions are engaging, non-invasive, and indirect. They produce accurate, unbiased personality profiles. This approach is fundamental for high response rates and results.

We deliver a win-win proposition by presenting your target group with an intriguing experience which provides (emotional) rewards


BESTFIT provides your customers with immediate
feedback - giving instant satisfaction with minimal
time or intellectual investment.


BESTFIT provides shareable online profiles to impress friends, while increasing your brand visibility.

How behavioural science methods lead to better customer, employee and civilian profiling

We deploy a range of behavioural science practices to present an engaging experience to your target groups, while achieving maximum prediction accuracy for personality traits that are stable over time.