BESTFIT helps clients understand their customers better and predict their behaviour. By looking not only on what customers do, but also on what motivates their actions, companies can interact with customers more intelligently and thereby achieve their business goals. .

​

BESTFIT has enlisted Nobel Prize-winning research to createe a practical and efficient platform, ready to deploy commercially with minimum effort. By combining the skills of the psychologist and the data analyst, we predict customer behaviours and preferences, based on their intrinsic motivations. We do so in a simple, fast, gamified way that simultaneously satisfies increasing customer demand for personalisation.

​

You don't need a team of scientists. You just need BESTFIT .

​

To learn more, read our pieces on gamification and personalisation.

The BESTFIT questionnaire has been tested and validated by WPP Group, one of the world's largest marketing agencies. The results showed excellent accuracy in identifying the participants' characteristics.

• 94% spender

• 91% curiosity

• 89% sociability

• 87% decision-making style

• 85% autonomy of decisions

• 83% competitiveness

"This is ME!"

• 91% time horizon

• 90% level of involvement

• 89% appetite for risk

• 86% proactive

• 85% passion for technology

• 82% sophistication

How behavioural science methods lead to better customer, employee, and citizen understanding

BESTFIT deploys a range of behavioural science practices to provide an engaging experience to your target group, while achieving maximum prediction accuracy for personality traits that are stable over time.

BESTFIT's behavioural science-based approach focuses on the diversity that is crucial

 in understanding and predicting human behaviour.