MONETIZING BEHAVIOURAL INSIGHTS

We at BESTFIT make thoughts visible,
turn information into insights,
enable companies to talk to people's brains"

"

Prof.Dr.Moran Cerf

Chief Scientist BESTFIT

BESTFIT is the future of digital personalisation and sales, adding the crucial intelligence of people's personalities, decision drivers, and preferences to past transactions and actions.

We call it HI™ - Human Intelligence.

Proprietary, behavioural science models based on advanced academic research are deployed in an engaging and non-invasive lifestyle interaction through questions or pictures.

Patented proprietary algorithms reveal thinking styles, decision drivers and future behaviours, rooted in applied Nobel Prize-winning research

A highly flexible architecture enables quick turnkey implementations in a GDPR compliant way and prepares you for digital sales, communication and interaction. A way forward in the world of disappearing third party cookies for digital companies from 2022 onwards.

Science-powered engine matches customer profile with messages, products and services using AI, to maximize customer acquisition, satisfaction, life time value and profits; give insight and keep track of health of employees or civilians. Optimize communication and interaction with people segments.

Grow sales and revenues with authoritative insights on customers’, employees’ and civilians’ thinking patterns and emotional responses

Personalised insights for customers, employees and civilians
Effective segmentation for growth for clients
Increased relevance

Know Your Customers’ Personality Traits

Decision Making Style

Decision Autonomy

Price Sensitivity

Curiosity

Sophistication

Sociability

Influencer / Follower

Risk Appetite

Achieve Your Business Goals

Lead generation

Customer acquisition

Customer satisfaction

Customer retention

Up-selling and cross-selling

Personalisation

Branding and marketing

ESG (Environmental, Social and Governance)

Customer segmentation

Increased relevance

BESTFIT helps transforming anonymous visitors into qualified leads

New, value-added business intelligence is created

FORWARD LOOKING

TARGET-ORIENTED

SCIENTIFIC

Predicts future behavior and decision-making of customers From one-off to continuous data-usage

Accelerates delivery of your business goals for revenue and profit growth

Based on Nobel prize-winning academic research

ENGAGING

ACCURATE

GDPR COMPLIANT AND READY FOR POST-3RD PARTY COOKIES

A superb customer experience simple, fast with relevance

Uses indirect and non-invasive questions for more customer precise insight

Own your data No privacy issues Customer consent of customers, employees & civilians

Why now is THE time to work with BESTFIT?

BESTFIT builds on the opportunities of the new normal

COVID-19

Some of us got ill. All of us were affected.

Change of life habits, priorities and behavior requires updated personality profiles.

Evaluate and track how isolation measures are affecting your employees’ mental well-being.

Know what’s best for your staff’s mental health – and consequently on your company’s success.

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MEGATRENDS

Times are changing.

From selling to buying.

People buy instead of being sold to Mass Marketing -> Micro Marketing

Personas -> Community

Product-centric -> People-centric

Demographic -> Psychographic Segmentation

Data Colonization -> Data Democratization (quid pro quo)

Privacy regulations limit compliant data collection.

ESG (Environmental, Social and Governance) influences board decisions.

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DATA REVOLUTION

Traditional Data Demographics

Past

Pre Covid

Biased

Collected

Unethically acquired

BESTFIT Data

Psychographics

Predictors Behaviour

Post Covid

Emotions provide insights that user tracking cannot.

From objective to more subjective data.

BESTFIT is trusted by successful brands worldwide

“BESTFIT helps us to understand the decision drivers of buyers of IBM products and services… a great addition to the cognitive data that IBM and our clients usually work with”

“With an extremely fascinating process, BESTFIT provided us with more insight into our customers, that really helps us to offer better value propositions and know how, and when to approach them.”