MONETIZING BEHAVIOURAL INSIGHTS

We at BESTFIT make thoughts visible,
turn information into insights, and

enable companies to talk to people's brains"

"

Prof Dr Moran Cerf

Chief Scientist BESTFIT

BESTFIT is the future of digital personalisation and sales, adding the crucial intelligence of people's personalities, decision drivers, and preferences to past transactions and actions.

We call it HI™ - Human Intelligence.

Proprietary, behavioural science models, based on advanced academic research, are deployed in an engaging and non-invasive lifestyle interaction through questions and pictures.

Patented proprietary algorithms reveal thinking styles, decision drivers, and future behaviours, rooted in applied Nobel Prize-winning research

A highly flexible architecture enables quick turnkey implementations in a GDPR compliant way and prepares you for digital sales, communication, and interaction. A way forward in the world of disappearing third party cookies for digital companies from 2022 onwards.

Using AI, a science-powered engine matches customer profiles with messages, products, and services to maximize customer acquisition, satisfaction, life time value and profits, give insights, and keep track of employee health. Optimizes communication and interaction with customer segments.

Grow sales and revenues with authoritative insights on customer, employee, and citizen thinking-patterns and emotional responses

Personalised insights for customers, employees, and citizens
Effective segmentation for client growth
Increased relevance

Know Your Customers’ Personality Traits

Decision Making Style

Decision Autonomy

Price Sensitivity

Curiosity

Sophistication

Sociability

Influencer / Follower

Risk Appetite

Achieve Your Business Goals

Lead generation

Customer acquisition

Customer satisfaction

Customer retention

Up-selling and cross-selling

Personalisation

Branding and marketing

ESG (Environmental, Social and Governance)

Customer segmentation

Increased relevance

BESTFIT helps transform anonymous visitors into qualified leads.

New, value-added business intelligence is created.

FORWARD LOOKING

TARGET-ORIENTED

SCIENTIFIC

Predicts future behaviour and decision-making of customers from one-off to continuous data-usage

Accelerates delivery of your business goals for revenue and profit growth

Based on Nobel prize-winning academic research

ENGAGING

ACCURATE

GDPR COMPLIANT AND READY FOR POST-3RD PARTY COOKIES

A superb customer experience simple, fast with relevance

Uses indirect and non-invasive questions for more customer precise insight

Own your data with no privacy issues based on user consent

Why is now is the time to work with BESTFIT?

BESTFIT builds on the opportunities of the new normal.

COVID-19

Some of us got sick. All of us are affected.

Changes of life habits, priorities and behaviour requires updated personality profiles.

Evaluate and track how isolation measures are affecting your employees’ mental well-being.

Know what’s best for your staff’s mental health – and consequently on your company’s success.

To learn more, read our paper on COVID-19 and Mental Health

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MEGATRENDS

Times are changing.

People buy instead of being sold to

Mass Marketing -> Micro Marketing

Personas -> Community

Product-centric -> People-centric

Demographic -> Psychographic Segmentation

Data Colonization -> Data Democratization (quid pro quo)

Privacy regulations limit compliant data collection.

ESG (Environmental, Social and Governance) influences board decisions.

To learn more, read our piece on Data Colonialsation to Data Democratisation.

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DATA REVOLUTION

Traditional Data Demographics

Past

Pre-COVID-19

Biased

Collected

Unethically acquired

BESTFIT Data

Psychographics

Behaviour Predictors

Post COVID-19

Emotions provide insights that user tracking cannot.

From objective to more subjective data.

BESTFIT is trusted by leading brands worldwide

“BESTFIT helps us to understand the decision drivers of buyers of IBM products and services… a great addition to the cognitive data that IBM and our clients usually work with”

“With an extremely fascinating process, BESTFIT provided us with more insight into our customers, that really helps us to offer better value propositions and know how, and when to approach them.”