AI & HI

TM

Welcome to a new dimension of

DATA

Increase sales and revenues with authoritative insights on customer thinking patterns and emotional responses

BestFit is the next evolution of Big Data and AI, adding the crucial intelligence of people's personalities, decision drivers and preferences to past transactions or actions.

We call it HI - Human Intelligence™.

Our engine empowers customer centric companies to drive business by utilizing AI technology with scientifically proven behavioral psychological models.

Patented proprietary algorithms reveal thinking styles, decision drivers and future behaviors, rooted in Nobel Prize winning research

Proprietary, behavioral science models based on advanced academic research are deployed in an engaging and non-invasive lifestyle questionnaire

A highly flexible architecture enables quick turn key implementation in a GDPR compliant way

AI powered engine matches

customer profile with products and services, to maximize customer acquisition, satisfaction, life time value and overall P&L

Get To Know Your Customers Personality Traits

Decision Making Style
Decision Autonomy
Price Sensitivity
Curiosity
Sophistication
Sociability
Influencer / Follower
and more..

And Achieve Your Next Business Goals

Lead Generation

Customer Acquisition

Customer Satisfaction

Customer Retention

Up-Selling & Cross-Selling

Personalization

Branding & Marketing

Corporate Governance

Transform anonymous visitors into qualified leads

A New Business Intelligence

SCIENTIFIC

FORWARD LOOKING

TARGET ORIENTED

Based on Nobel prize winning academic research

Predicts future behavior and decision making

Accelerating your business goals

ENGAGING

A superb customer experience

ACCURATE

Using indirect and non-invasive questions

GDPR COMPLIANT

Own your data

No privacy issues

Why now?

BESTFIT is the answer to the opportunities of the NEW NORMAL

Change of life habits, priorities and behavior requires updated personality profiles.

Evaluate how isolation measures are affecting your employees’ mental well-being.

Know what’s best for your staff’s mental health – and your company’s success.

Few got ill -

All were affected

COVID-19

People buy instead of being sold to

Mass Marketing Micro Marketing

Personas Community

Product-centric People-centric

Demographic Psychographic Segmentation

Data Colonization Data Democratization (quid pro quo)

Privacy regulations limit compliant data collection

ESG influences board decisions

Sell Buy

MEGATRENDS

Traditional

Demographics

Past

Pre Covid

Biased

Collected

Unethically acquired

Psychographics

Predictive

Behavior

Post Covid

Pure

Emotions provide insights that user tracking cannot

BESTFIT

DATA REVOLUTION

BESTFIT Is Trusted By Respectable Brands Worldwide

“BESTFIT helps us to understand the decision drivers of buyers of IBM products and services… a great addition to the cognitive data that IBM and our clients usually work with”

Ludovica Scarfi

Ecosystem Development Manager

“With an extremely fascinating process, BESTFIT provided us with more insight into our customers, that really helps us to offer better value propositions and know how, and when to approach them.”