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"95% of all thinking that drives our decisions and behaviours occurs unconsciously"
Prof. Gerald Zaltman
Harvard Business School
The power of prediction explained by BESTFIT's
Chief Scientist Dr. Moran Cerf:
A NEW DIMENSION OF DATA:
EMOTIONAL DNA
FUTURE
Predictive
PEOPLE-centric:
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Psychographics
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Indirect questions to eliminate biases
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First-party data
vs
PAST
Reactive
PRODUCT-centric:
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Demographics
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Answers based on perceived expectations
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Past activity tracking
over 35 PREDICTORS
Emotional vs. Rational
Price/Value
Sophistication
Curiosity
Consults vs. decides alone
Stress resistance
Risk tolerance
And more...
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