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"95% of all thinking that drives our decisions and behaviours occurs unconsciously"
Prof. Gerald Zaltman
Harvard Business School
The power of prediction explained by BESTFIT's
Chief Scientist Dr. Moran Cerf:
A NEW DIMENSION OF DATA:
EMOTIONAL DNA
![Future.png](https://static.wixstatic.com/media/cbbf8b_560f41b225b64e839600ff9150c1588c~mv2.png/v1/fill/w_94,h_94,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Future.png)
FUTURE
Predictive
PEOPLE-centric:
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Psychographics
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Indirect questions to eliminate biases
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First-party data
vs
![Past.png](https://static.wixstatic.com/media/cbbf8b_e288c7d5befe4898977c21f2af16016d~mv2.png/v1/fill/w_94,h_94,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Past.png)
PAST
Reactive
PRODUCT-centric:
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Demographics
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Answers based on perceived expectations
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Past activity tracking
over 35 PREDICTORS
Emotional vs. Rational
Price/Value
Sophistication
Curiosity
Consults vs. decides alone
Stress resistance
Risk tolerance
And more...
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