BESTFIT is run by a multi-national and multi-disciplinary team of experienced business and technology professionals together with leading academics from fields of behavioral science.

We are a Trusted IBM Partner, a Gartner Cool Vendor 2020 company

and have won the DIA Diamond award for Greatest Strategic Impact

Wouldn't you want to partner with such a team, committed to your success?


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Eliano Lodesani


Eliano Lodesani has 4 decades of a distinguished career in banking and academia, where he combined his academic research of the human intrinsic engines, with practical hands on business management. He was a professor in behavioral science at the University of Macerata, Department of Economics and Law, in parallel to a banking career. In his latest role he acted as Chief Operating Officer at Intesa Sanpaolo, Italy's largest banking group from 2014 to 2017.

Eliano leads the research and development of BESTFIT's proprietary behavioral based scientific models.

Francesco Gaini

Board Member

As Web and Content Creator of FundsWorld, Mrs. Kohn’s digital venture with Intesa Sanpaolo, Francesco Gaini was the first member involved with behavioral profiling.

For 10 years he was a Principal at Boston Consulting Group, focusing on the financial services sector before becoming Group Head Strategic Planning at Nexi where he was responsible for Nexi’s EUR 2 billion IPO in 2019.

Francesco holds an MBA from the Kellogg Graduate School of Management (Chicago, US) and a degree magna cum laude in Business Administration from Bocconi University (Milan, Italy).

Massimo Busetti

Board Member

As Senior Partner & Managing Director, Massimo Busetti had a distinguished career at Boston Consulting Group from 1987 until 2016, with a 3-year stint spent building a Private Equity activity for the Benetton family. Prior to that he obtained an MBA from INSEAD and served as Vice President at The Chase Manhattan Bank. He brings to BESTFIT decades of strategic, organizational and corporate development experience in consumer/industrial goods and financial services.


Sonja Kohn

Founder & Managing Partner

Mrs. Kohn has vast multi-disciplinary experience as a serial entrepreneur, who has founded successful companies in partnership with Italian banking giant Banca Intesa (now Intesa Sanpaolo) to form FundsWorld, a first-mover online funds platform, and with UniCredit Bank Austria, Austria's largest bank.

She has also served as an advisor to the Vienna Stock Exchange and to the Austrian Federal Ministry of Economic Affairs, and was awarded the Great Medal of Honor of the Government of Austria.

Sonja leads BESTFIT to become a major global player in the Data domain.

Prof. Dr. Moran Cerf

Chief Scientist

Moran Cerf is a leading neuroscientist aiming to implement academic findings in the world of business.

Considered one of the "40 leading professors below 40” and a former White Hat Hacker, he is professor of Neuroscience (Department of Neurosurgery, LIJ), Professor of Business (Kellogg School of Management), and Professor at the American Film Institute.

His main interests are “How does the brain shop” and “Understanding human decision drivers".

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Andrea Baldan

Chief Technology Officer

Mr. Baldan is a professional MSc. in Computer Engineering with over 12 years of experience implementing IT systems to a wide variety of international companies in Italy, Ireland and the UK. Andrea is coordinating the scientific psychology team and the technology team, to create BESTFIT's patented systems and ensure quick, easy and efficient implementation to clients.

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Nadav Yur

Chief Commercial Officer

Nadav Yur brings 20 years of experience in strategy and technology, both in corporate and startup environments. Nadav held senior positions in Banking and Fintech in areas of Digital Innovation, Big Data and Global Business Development. He holds a Master of Law & Economics, and BSc. in Computer Science & Economics.

Nadav facilitates easy transmission of BESTFIT's secret sauce into large companies.

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Ruben Schächter

Director Business Development

Ruben Schächter, an employee of BESTFIT from the early days, is working with Sonja Kohn as a business development executive for over a decade.

Ruben is at home in the Israeli Innovation hub and brings multi-disciplinary experience from corporates and startups with focus on global expansion, market fit and strategic alliances. He holds a Bachelor of Law. 

Ruben’s activities focus on global business development for BESTFIT. 

The Ones Who Really Make It Happen






Alfonso Antonio







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